Article Collected by: Janet Schlarbaum
By Terry Hart Platinum
Something all entrepreneurs understand is that their job is to manufacture profits. To many this worthy goal is the entirety of their responsibility. Of course, to do this every professional understands that profits come directly from devising solutions to peoples problems in the form of a product or service placed in an appropriate market.
The subject of securing venture investment from private investors who look for a little higher risk but higher return opportunity is often highly misunderstood. An entrepreneur is essentially an ideas wo/man and they essentially make money pitching ideas and making presentations to people with money to invest in these ideas. An entrepreneur will typically not invest in the project themselves and often never even join the appointed management of the project. They do however invest in the presentation of the pitch.
Selling a good idea is an industry all in its own right and it doesn’t matter what part of the economic cycle we are currently in, boom or bust, the demand for new fresh and innovative ideas is always present. Even more so in a downturn because that is when new things are created, because in a hot market the mature products and successful company’s dominate and there is less room for innovation than in a downturn where investors are seeking and searching for new blood and fresh directions to get their investment business ticking over again.
All you need is a good idea. From there you need to do a feasibility study to generate the convincing feedback from the potential market and also credible statistics from reputable organizations that support and back your assumptions about your potential market and hopefuly these together paint a confident picture about your product or service that will allow you to sell your project.
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